Search Engines have become extremely crucial in contemporary life. In fact, the age we are living in has witnessed an unprecedented information boom. As such, it is rightly described as the age of IT (Information Technology). The internet is a huge repository of information on any possible topic under the sun. The Search Engines are unique digital domains where an internet user feeds in a search string based on a given topic. The Search Engine Result Page (SERP) that is generated displays links to information, regarding the entered search topic. Some of the popular Search Engines include
- Yahoo! and
- Bing, etc.
Google is a multinational corporate brand, based in the US and is the world’s most popular Search Engine. It supports a vast array of languages in its online searching service. Other than the Search Engine facility the brand has several other products and services under its wing. Some of the prominent elements in this category include
- Cloud computing
- An extensive and robust email service in form of gmail
- A self-sufficient office suit, Google Drive
- Instant messaging facility with gtalk and
- Social Networking Site, Google+
It is another prominent Search Engine from the house of Microsoft. Even a few years ago, it was known as MSN Search. In a significant move, since middle of 2009 Yahoo! and Microsoft announced a tie-up. As a result of which from then onwards, Bing is backing up all search results made on the Yahoo!
In fact, these two prominent Search Engine brands are locked in a battle over gaining supremacy among the global internet using community. This development has – inevitably – put the SEO (Search Engine Optimization) industry in turmoil. As such, it often happens that a website ranks on the first page of one of these Search Engines, while it slips off the ranking in the other, simultaneously.
In fact, this trend is adversely perceived by small businesses. Even competent SEO experts get confused because of these contrasting results. Interestingly, here are some factors that unravel the puzzle.
Back links – Bing appreciates the quantity of back links that a website can provide. While Google follows the principle of quality of back links. That is why if a website having an excess number of outbound links is certainly going to be penalized by Google.
Volume of text – Bing believes in large volumes of content. Thus, if a website has 400plus words on each page, it is likely to secure a better ranking in Bing SERP. Google believes in factors like
- Originality and
Moreover, it emphasizes content being informative and relevant to a context. In addition to that the Search Engine expects contents to be grammatically error-free.
A website having web contents that fit in all the factors mentioned above is most likely to secure higher ranking on the Google SERP.
Therefore, while optimizing a website, SEO experts require keeping focus on this aspect.
LSI keywords – Right from its beginning, Bing has emphasized on using natural language. Therefore, websites that are optimized using LSI keywords are more likely to rank higher on its result page. However, Google is fast catching up on this aspect, which is a good move for the SEO sector.
A competent SEO expert thus, requires optimizing websites using LSI (Latent Semantic Indexing).
There are two other factors that require mentioning in this context. These are
- Title tags and
- Domain names
As far as, Bing and Google are concerned, both lay enough stress on the aspect of title tags. Thus, one should take exceptional care in handling this aspect, in order to implement successful SEO strategies.
Both the Search Engines are pretty conventional while dealing with the factor of domain names. Therefore, while launching a web portal for the first time, it is better to opt for an existing domain name than going for something that is completely new.
If there is a last thing in this context, for any business, big or small, getting visitors and generating business are the major concerns. It hardly matters whether these are coming from Google or Bing or from anywhere else.