Google provides myriads of helpful features to its webmaster tool. In fact, in the just previous article, some of the crucial features have already been discussed, following a brief introduction to the GWT. This article is actually a sequel to it. Therefore, here the topic will initiate from the next one at which the previous post was terminated.

Google Analytics Property

This is a tool that facilitates associating a website with Google Analytics (GA) to view GWT information for that web portal. In case, it may so happen that one may not have a GA account. In such cases, this tool allows a user to create one.

Users and site owners

It reveals a list of all authorized user on an account, as well as their respective levels of authority.

Moreover, it also allows adding new users to an existing account.

By default, Google provides an owner with full permission of accessing any item on the particular site. However, it also implements some restrictions, which are

  • Adding new users to the site
  • Inform and update Google about a change of address and
  • Linking an existing GA account, etc.

Even users having a restricted access to the site are not allowed to execute the operations mentioned above. In addition to those, restricted users are not eligible to

  • Submit sitemaps
  • Submit reconsideration request
  • Submit URLs

Restricted users can only have the right to view the configured data for a website on GA, along with viewing crawl errors and malware notifications.


This feature allows a user to link various Google accounts with his GWT account. It is helpful in formally designating the Google accounts with the particular website. These websites, however, will not have access to GWT data for the website. However, these can execute some tedious task on behalf of the website in question, which include

  • Posting on Google+ and
  • Creating an official YouTube account for the site, etc.

Adding a user, in the above context, is pretty linear. This can be achieved in a set of 4 easy steps.

  • Click on the button displaying “Add a new user” message
  • Enter the email address of the user
  • Select the type of association preferred and
  • Just click on “Add”

Linking a Google+ page to GWT using a different account is also possible, using a few simple steps, which are as follows.

  • Log on to the particular Google+ page
  • Click the profile button on the left
  • Next, click “About” button on the link section
  • Add a link to the website

HTML improvements

In this section, GWT informs an owner about issues, if there are any, on the title and the description tags. In this context, it is helpful to remember that Google expects

  • Titles and descriptions for each page should be unique and
  • These should be of a fixed length of characters

The particular section points out existing disparities with respect to the mentioned aspects. In fact, one can furthermore, click on any of these errors to get a more detailed overview of the same.

Site links

When Google will reach the conclusion that a given site is the authority for a given keyword, it will start displaying a collection of links below the main one. These links are, according to its estimation, most relevant elements of a given webpage. In this context, it may so happen that the Google list will contain certain elements that the owner does not want to reveal.

Interestingly, none other than Google, in the particular context, can determine which elements or pages are to be displayed. However, as the site owner, one can always remove the pages that one wants to hide.

However, this method proves effective for a short while. After a certain point of time the unwanted links may again come back. This time period is approximately 90 days from the day of last visit to the site link page.

As such, as far as the Google webmaster tool is concerned, there are some other features as well. However, the significant ones have already been mentioned here. Due to limited space, the remaining features are being refrained from being mentioned here.