The concept of marketing – in the recent times – has changed thoroughly. The vast changes that have come up in this segment have modified the dimensions of conventional marketing strategies beyond all expectations. In this changed ambience, conventional strategies of marketing are being replaced by an array of new ones. At this point, it will be relevant to try to grasp the fundamental concept of digital marketing. Interestingly, this concept is known by other names, like Internet Marketing and Online Marketing, etc. All these terminologies invariably refer to the same aspect.
What is Digital Marketing?
Digital marketing is all about promotion of any commercial brand or product using the electronic media. In fact, involving the electronic media, in implementing successful marketing strategies, marks its basic difference with that of conventional marketing. Therefore, the aspect of digital technology uses various communication platforms like,
- Social Media platforms
and many more.
Types and Variation
Digital marketing is broadly categorized into two components.
- Pull and
digital marketing, respectively.
In ‘pull’ concept, consumers actively seek various marketing content. Suppose, a consumer is planning to buy a TV set and hence, he/she keeps a tab on various advertisements and offers that come up for the public, in order to grab a handsome deal.
Whereas, in ‘push’ concept, consumers do not play any active role. Rather, marketers reach out to probable clients and update them about various promotional offers and deals.
The common element of interest in both these forms of digital marketing is the use of common tools like,
- Audio and Video streams
- Blogs and
- Text messages, etc.
Digital Marketing: A Few More Words
The aspect of digital marketing revolves around certain factors, like
- Monitoring things that are being viewed and
- Duration and frequency of such displays, etc.
In fact, any business, in the contemporary timeline, is overwhelmingly dependent on digital marketing for both, survival and growth. On the other hand, success of any marketing firm stands on its ability to implement innovative ideas based on digital technology. With advent of Smartphones and Cloud computing concepts, the already dynamic sector of digital computing is certainly to become more challenging in the near-future.
As such, here are some interesting assumptions about how the industry will turn out, what will be the popular trends, etc. in recent future.
Digital Marketing: Futuristic Assumptions
Relevance of online communities
In course of time, customer segment will turn out to be more valuable entity, across the global village. As such, making and breaking of any business will be thoroughly determined by the consumer community.
Simultaneously, they will inevitably nurture more expectations from both manufacturing and service providing sectors. As such, social communities, or more precisely, online communities in the larger society will be a more powerful determinant factor to the fate of any business.
Cloud computing gaining more relevance
As technology will keep on evolving more of its improved versions, Cloud computing will take the center stage in the digital marketing industry. According to a recent research, by 2015, one out of every seven dollars spent on procuring off-the-shelf software and storage space, etc. will be done through the Cloud technology.
Activities facilitating productivity
A whole new set of activities will come up in future to facilitate higher levels of productivity. Activities like blogging and watching audio and video streams, etc. are expected to raise the overall performance level of employees across the professional world.
Growth of new designation
Modern businesses depend a lot on the key designations of CMO (chief marketing officer) and CIO (chief information officer). According to speculations, business environment will change vastly in the near-future, which will result in overall overlapping of scopes of the two designations mentioned above.
As such, because of many important factors including that of cost-cutting, corporate houses are most likely to merge the two profiles into a single one, in form of CDO (chief digital officer).
Considering the severe popularity of the Smartphones, it seems highly probable that the industry of digital marketing solution will have to focus its strategies more on mobile technology than anything else. Processes have to emphasize more on customer interaction than on anything else. However, considering all the relevant factors, it is sure that the future of digital is certainly going to be more demanding in near future.